The Brief
Aerial World, a business specializing in aerial services, had an existing website that fell short of effectively showcasing the extensive range of services and areas covered. Additionally, the site struggled to attract relevant traffic, limiting its ability to generate income through online channels. The client had a clear vision for the new site, and there was a need for a solution that would accommodate a content-rich experience while enhancing both the design and functionality. The goal was to build a robust online presence that could support marketing efforts and drive business growth.
The Approach
Given the content-heavy nature of the project, WordPress was selected as the platform for Aerial World’s new website. Known for its flexibility and extensive range of features, WordPress was the ideal choice to handle the substantial amount of information while allowing for future scalability. The site was developed with a well-structured layout, featuring dedicated pages for each service and geographical area covered, ensuring that potential customers could easily find the information they were looking for. To complement the new design, SEO-friendly content was crafted to improve search engine visibility, while the marketing budget was increased to support a more aggressive digital strategy. Custom design elements were also incorporated to visually elevate the site and create a cohesive brand identity.
The Result
Awaiting client confirmation.